Welcome to the Bluestem Brands, Inc. vendor web site. This site will provide you with the information necessary to conduct business with Bluestem Brands, Inc.
We are excited to announce that we have changed our name! Fingerhut Direct Marketing, Inc. is now Bluestem Brands, Inc.
Since 2002, we have grown from a single brand, primarily catalog driven marketer, to a multi-brand, multi-channel retailer with a strategic focus on e-commerce and we recognize the need for a new corporate name that embodies our identity and direction for the future. The Fingerhut brand has served millions of customers across the U.S. over the last 60 years and the re-launched brand serves over 2 million customers today. We will continue to market to our customers via the Fingerhut and Gettington.com brands as we develop strategies for potential new brands. Please see the attached vendor letter regarding the name change.
Bluestem Brands Vendor Relations Team